Description
Smirnoff Vodka
Smirnoff is a globally recognized brand of vodka, originally established in Moscow, Russia, in 1864 by Pyotr Arsenievich Smirnov. Our Wholesale Smirnoff Vodka is currently owned and produced by the British multinational company Diageo. Although its origins trace back to Russia, the modern incarnation of Smirnoff began in the 1930s when Vladimir Smirnov, the son of the founder, fled the Russian Revolution and re-established the brand in Europe. The brand was introduced to the United States in 1934, following the sale of rights to Rudolph Kunett, who established a distillery in Connecticut after Prohibition ended.
Smirnoff is renowned for its unaged, triple-distilled, and ten-times-filtered vodka, which results in a smooth, clean taste with a dry finish. The flagship product, Smirnoff No. 21 Vodka, is made from grain (typically corn, but also rye and wheat), water, and yeast, and is filtered through activated charcoal sourced from sustainable hardwood trees. The brand is the world’s best-selling vodka, with over 25 million nine-liter cases sold annually, and is available in more than 130 countries.
Wholesale Smirnoff Vodka
Smirnoff has expanded its product portfolio beyond traditional vodka to include a wide range of flavored vodkas, such as Raspberry, Orange, and Watermelon, as well as ready-to-drink (RTD) beverages like Smirnoff Ice, which is a flavored malt beverage with a carbonated, citrusy profile. Notably, the version of Smirnoff Ice sold in the United States does not contain vodka and is more similar to beer, whereas other international versions include Smirnoff Vodka No. 21. The brand has also introduced other RTD products, including Smirnoff Seltzers and the Spiked and Sourced lines.
Smirnoff has a history of innovation, including pioneering the flavored vodka and RTD markets, and has been associated with cultural trends, such as the “Icing a Bro” tradition. Despite its Russian roots, the brand is not currently produced in Russia or Eastern Europe, and for the U.S. market, it is manufactured in Illinois. The brand continues to emphasize inclusivity, diversity, and innovation, positioning itself as a trailblazing spirit in the global drinks industry.